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If your customer base is delighted and vocal, you need to get their message out there. Ask for reviews, put together well-crafted testimonials, and let any interested prospects know that real people trust your business — and they should too! Cleared In an age where consumers have unprecedented access to information and a massive platform to air out opinions and grievances, generating and maintaining customer trust and confidence is essential. That's why you need to do everything in your power to serve, delight, and empower your customer base